Build Your Brand and Get A Jump On Lead Generation
Just Starting to Think of a New Contractor
Jim is thinking about a kitchen remodel. He can see it happening in a month or two.
But he starts looking around at design ideas. He does searches on “kitchen remodel ideas” and “kitchen remodel gallery”. He’s not really looking for a local contractor–just yet.
But you can find him. You can target him with ads, using Social Targeting Ads™.
How does it work? Social Targeting Ads™ understands what Jim is looking at. It understands that he fits your demographic perfectly. It understands the content of the sites he’s visting–that he’s looking into a kitchen remodel–one of your main services.
Imagine Jim checking out some images on a gallery site. Suddenly, he sees a banner advertisement–for your contracting services. You look professional. Hey, you have a special offer that will save him a little money! And yes–you’re local to him.
He clicks through to your website…likes what he sees.
Now you have a jump on this lead. He’s thinking of you before your competition even knows he’s a lead.
And you can stick with him since he visited your website using retargeting.
Use Information to Target Leads
In marketing lingo, we use the word target persona. Like Jim in the example above.
A target persona is your ideal client. Given demographics like age, gender, location, interests, family status, you can create an image of “Jim”.
This is the person you most want to connect with. You know from experience this his the type of person that typically hires you.
With the Contractor Marketing 360® we take this information to create a better website and better marketing campaign. We isolate who Jim is how we can position ads so he’ll find you.
When he visits your website, it’s like he found himself there…this speaks his language.
In the battle to get ahead with contractor leads, you can’t let any opportunity escape. Social Targeting Ads™ is about knowing your audience. The sooner you connect with leads like Jim, the better chance you have of winning the business.